OPI Launches Bestselling Shatter Coat in Three Blue-Hued Shades
OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.
“Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”
In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR) code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.
All Shatter products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
Blue Shatter, Navy Shatter, and Turquoise Shatter will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Shatter coat.
AND..
The Pirates of the Caribbean: On Stranger Tides Collection
Including:
Silver Shatter
The Pirates of the Caribbean: On Stranger Tides-inspired Nail Lacquers by OPI contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
This limited-edition Pirates of the Caribbean: On Stranger Tides collection will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
YEAAAHHHHHHH BOIYE! I am SO happy to see more shatter, especially blue. Honestly, the the colors in the POTC Collection aren’t rock’n my boat, they look really familiar, but please believe I’m coping ALL the Shatter polishes, especially the Silver Shatter. Check out this video demonstration of Silver Shatter and leave me a comment on what you think about the new colors.
I’m SUPER hyped about the new colors of Shatter! We’ve been selling out of the black so I can just imagine how quick these colors will go. I’m getting mine as soon as they hit the store. I’ll be standing outside the door like people were for the IPAD2… LOL
i am so stoked about all these new shatter colors. sign me up for the blue shatter liz!
OK!!! So the Hues of Blues is going to be my summer signature look…from the Cobalt to the Turquoise…I would have been late getting my nail polish updates if it wasn’t for CandyPaint Nails!!!
I enjoy your writing style truly loving this website.
this is a very hip, trendy, application for your nails. I got a lot of compliments on my nails…I used a pale shimmery pink for the base and it looked amazing. Just remember to shake the bottle in between applying color to each nail because it dries up quickly.